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Region pours in funds to bring Super Bowl to Miami

Jan 15, 2020

A lot of money is going into Super Bowl LIV, including multimillion-dollar television ads and big-ticket sponsorships, and South Florida is likewise pouring funds into bringing the big game here for the record 11th time.

Ray Martinez, executive director of the Miami Super Bowl Host Committee (MSBHC), told Miami Today that while he couldn’t say what the exact amount is that local governments are spending to play host, “it would not be possible to bring the Super Bowl to Miami without [their] support.”

“Miami-Dade, City of Miami, Miami Beach and even Palm Beach and Broward counties have helped in partnering or supporting to bring the Super Bowl to town,” he said.


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